Freelance / Independent Consulting2018-11-04T18:19:30+00:00

Freelance / Independent Consulting:

Web Developer / Digital Marketer / Data Analyst

July 2015 – Current

Web Developer

  • Developed responsive websites using WordPress, and Bootstrap
  • Incorporated affiliate marketing for site revenue generation
  • Created custom WordPress themes and page templates from Adobe Illustrator and Photoshop files using PHP, Bootstrap, HTML5, CSS3

  • Created design mock ups and developed sites with main user focus in mind to create the best user experience possible
  • Installed, activated and setup plugins such as Advanced Custom Fields, WooCommerce, Tribe Events, Yoast SEO, Contact Form 7, WP Job Manager, etc
  • Developed custom WordPress plugins and edited existing plugin templates / PHP code to suit needs
  • Created and worked with WordPress custom post types
  • Integrated JSON data into web pages from various external APIs using PHP and JQuery
  • Setup and installed SSL certificates on cloud server
  • Provided graphic creation and editing using Adobe Creative Suite
  • Responsible for domain and DNS management
  • Setup cloud web server (LAMP environment) on Digital Ocean, setup sites (apps) on cloud hosting provider and shared hosting accounts
  • Migrated sites from development to production
  • Performed routine site backups
  • Created documentation and trained new users on website management
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Digital Marketer

  • Created SEO focused web content based on keyword research
  • Setup and managed Facebook, Instagram, Twitter, Pinterest, and LinkedIn pages, and posts
  • Created and tweaked Facebook sponsored ads using retargeting and custom audiences.
    Achieved consistent Facebook Ad relevance scores of 10 and cost per engagement of $0.05

  • Used Google Search Console to submit new content for crawling and to monitor site search queries and results
  • Created & edited email templates and managed email campaigns using MailChimp and Constant Contact
  • Scheduled and manually pushed social posts, and email blasts for times of day that receive maximum engagement
  • Used competitor analysis to get inspiration for keyword research, social hashtags, affiliate products, and Facebook ad targeting
  • Installed Google Analytics on various websites and analyzed website traffic data to determine keyword research, and marketing campaign effectiveness
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Data Analyst

  • Proficient with queries, report writing and presenting findings
  • Gathered, organized, analyzed, and disseminated large amounts of information with attention to detail and accuracy
  • Worked with management to prioritize business and information needs
  • Developed Power BI sales and inventory data visualization reports and dashboards to automate business processes
    Decreased month end sales report generation times from days to minutes.

  • Created relationships between Excel and SQL Server data sources, modeled data, created custom measures and calculated columns using Data Analysis Expressions (DAX)
  • Resolved data quality issues
  • Participated in the report full development lifecycle
  • Gathered reporting requirement needs from end users
  • Wrote documentation and trained staff on how to utilize and update Power BI reports
  • Performed routine MySQL and SQL Server data administration duties
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